25 Resources to Learn Generative Engine Optimization in 2025
Learn how to rank on ChatGPT, Perplexity, and Google AI Overviews, with the tools, techniques, and strategies these resources offer.
In May, Class Central’s second-highest source of traffic was ChatGPT. We were so busy being surprised, we didn’t get into the “whys” and “hows” (why question the good things?).
Three months ago, this traffic seemed effortless, a by-product of publishing online education content for over a decade. Now it’s a brand visibility strategy.
Brands are trying to show up on ChatGPT, Perplexity, Claude, and Gemini by crafting LLM-friendly content, also known as generative engine optimization (GEO). And it works — it leads to 40% more visibility.
This guide isn’t a regular Best Courses Guide, because GEO is the newest and fastest-moving marketing skill (even scammers have joined in).
I’ve picked 25 resources (courses, YouTube channels, blogs, manuals, podcasts, etc) that will help you understand how it works and how you can optimize it for your brand. Before that, I’ll break it down — what it is, how it processes your questions, and will it replace SEO?
Head to:
- What is Generative Engine Optimization?
- What’s the Difference Between GEO and SEO
- How to Do Generative Engine Optimization? Learn from 25 GEO Resources
What is Generative Engine Optimization?
GEO is a content crafting strategy that will make your business show up on AI platforms like ChatGPT, Perplexity, Claude, Gemini, and more. To simplify: it means optimizing your content so that Large Language Models (LLMs) link to it when you ask them a question, and they answer.
To simplify even more: it’s a way for AI platform users to find your business on ChatGPT, Perplexity, Claude, etc.
People prefer LLMs to search engines for understanding complex concepts, summarizing information, brainstorming, and seeking detailed answers — should I start a keto diet? How to power dress? How to break up nicely?
LLMs deliver because they’re trained to study data from websites, social media, research studies, books, and other sources. If your website/blog/platform aligns with the LLMs’ search and retrieval process, congratulations, you would make it to its answer!
“A.I. has essentially replaced Google for me for basic questions: What setting do I put this toaster oven on to make a turkey melt? How do I stop weeds from growing on my patio? I’ll upload a photo of a room in my house and say, “Give this room a glow-up, tell me what furniture to buy and how to arrange it, and generate the ‘after’ picture.” – New York Times Interview
How do Generative Engines Work?
To understand why you need to learn GEO, let’s look at how LLMs work when you ask them a query.
LLMs are trained to understand language patterns, structures, and word relationships. When you ask a query, they break your question into words, convert them to numbers for meaning, and check connections. Then, based on their training, they make sense of the context and offer each response word.
What’s the Difference Between GEO and SEO?
Ranking on Google doesn’t equate to showing up on ChatGPT or other LLMs.
But the principles of GEO and SEO are the same — offering clear, structured, and engaging content. Both require EEAT (experience, expertise, authoritativeness, trustworthiness) and are based on user intent.
The difference comes down to how they operate.
| Aspect | SEO (Search Engine Optimization) | GEO (Generative Engine Optimization) |
| Platforms | Search engines (Google, Bing, Yahoo) that offer links to answers | AI platforms (ChatGPT, Claude, Perplexity) that offer answers |
| Content | Keyword-focused content with strategic links and meta tags | Conversational, factual, authoritative content that AI can easily understand |
| Success Metrics | Rankings, click-through rates, website traffic, and page views | Citation frequency, mentions in AI responses, and inclusion in generated answers |
| Goals | Get users to click your website link from search results | Become part of the AI’s response and let users discover you |
| Example | A blog post titled “Top 10 Car Maintenance Tips” ranks #1 on Google for “car maintenance.” | For a query about car maintenance, an AI tool synthesizes information from your blog post and cites your website as the source |
Is GEO Replacing SEO?
No, don’t worry, your SEO knowledge, which would’ve taken years to build, is not going to waste.
But SEO can, and should be supplemented with GEO to get your brand more eyes and more trust. Brands in the top 25% of search engines receive around 170 AI-generated citations (on average).
The truth is, people are hanging out on LLMs more, but they haven’t left search engines. They still visit them for facts, addresses, and demographic details. But Gartner also predicted that traffic from search engines to sites will drop next year. This proves that the use of AI platforms is rising, but it hasn’t taken over search engines yet, making both SEO and GEO relevant today.
How to Do Generative Engine Optimization? Learn from 25 GEO Resources
As an ex-marketer who still uses marketing tools as a writer, SEO feels like muscle memory. Earlier this month, to update my SEO skills for 2025, I signed up for Noble Desktop’s SEO Bootcamp.
The instructor introduced me to GEO — the marketing skill of 2025. I believe that GEO and SEO will help companies write content the way it should be written, making this an exciting experiment for your business.
In this guide, you’ll notice two things:
Blogs > courses: GEO is a new topic still taking shape, so fewer courses teach it. But many blogs offer detailed guides and blog posts that explore parts of it. And let’s face it, they will be a quicker way to navigate it.
Focus on content and technical skills: GEO requires you to create conversational, clear, and semantic keyword-filled content. But these resources also teach you the technical aspects — using brand visibility tools to track AI citations, adding schema markups, and more.
Best Courses for Generative Engine Optimization
Best Introduction to Generative Engine Optimization (Open University)
If you’d like to start by understanding how LLMs work, why they prioritize certain web pages over others, and what content performs the best, take this free, 1-hour course. It’s made for beginners and aims to offer you a clear understanding of GEO, along with a checklist of activities you can do to improve it!
Best to Start Optimizing for Gen AI Platforms (Udemy)
This 2-3 hour course helps you gain AI search engines’ trust by teaching you how to craft authoritative content and structure content.
It also offers more nuanced techniques to get AI tools to recommend your businesses and products, with case studies and reading material.
Best for Technical and Content Optimization (Udemy)
Apart from keyword research and content strategy, this course also teaches you site optimization, and content architecture and structure. It’s a 3-hour course that also covers optimization for video and podcasts, and for local businesses.
Note: Since it’s a new course, it just has four reviews (5 rating). But the content delivers clear, concise, and digestible information.
Blogs/Blog Posts
Neil Patel is a marketing guru — if you’re unsure of which resource to pick for GEO, head to his blog. His archive of SEO blog posts is a gold mine, and now he covers GEO too. For instance, he wrote a guide on ranking on LLMs and has covered search everywhere optimization.
AIOSEO Blog
This is another guide to generative engine optimization that covers its principles, strategies, and success indicators. It’s a quick read that helps you grasp concepts and techniques easily.
Seer Interactive Blog
Seer Interactive is known for its research in GEO. Their blog covers how GEO is evolving, how it threatens SEO, and how to manage the transition from SEO to GEO. Their blog posts will also help you explore strategies to optimize for different AI engines.
Read: How to Get Your Brand in ChatGPT’s Training Data and Optimizing Content for Generative Search Engines Results
Writesonic GEO Archives
Writesonic is an AI-powered writing assistant and content creation platform for generating high-quality written content. Their GEO blog posts cover how to create AI-optimized content and offer practical content development techniques for visibility on AI search engines.
Read: The Easy Guide to GEO Action Center in 2025 and Is Your Website Losing Visibility to AI Overviews in PAA (People Also Ask) Results?
Profound Blog
Profound is an AI visibility tracker to check your brand’s visibility on AI search platforms like ChatGPT and Google AI Overviews, etc.
Their blog offers news and industry insights into LLMs. If you’re a marketer who’s an early adopter of trends, I’d suggest you read this one.
Read: AI Search Intent Study: What 50M+ ChatGPT Prompts Reveal and Why AI Search Results Keep Changing
Note: I didn’t come across long guides here; the blog posts are short, straightforward, and yet relevant.
Goodie Blog
Goodie believes that AI answers are the future of search and offers an end-to-end Answer Engine Optimization (AEO) platform to brands.
Their blog focuses on brand visibility and breaks down chunky aspects of GEO into smaller blog posts; for example, you’ll find an article on optimizing for AI crawlers.
Read: AEO Periodic Table 2025: Elements Impacting AI Search Visibility and Key Elements of a Successful Generative Engine Optimization (GEO) Marketing Strategy
daydream Blog
daydream is an SEO and GEO agency, and you’ll find articles on measuring traffic from LLM platforms, making AI platforms trust your content, and how different AI engines crawl for content.
Read: What is LLMs.txt? and Measure Your AI Search Visibility Score
TripleDart Blog
TripleDart is a digital marketing agency that covers broader digital marketing topics, including SEO. You won’t find many GEO-related articles, but they are building their resource library with detailed guides and blog posts. Watch out for them!
Read: How to Rank on ChatGPT and Mastering Answer Engine Optimization
YouTube Channels
Nathan Gotch
Nathan has in-depth tutorials on GEO and AI SEO, and he teaches proven strategies on how to rank on ChatGPT, Gemini, and other AI platforms. He will also be posting more videos on ranking and building an AI agency (SEO marketers, assemble!), so hit that subscribe button.
Watch: Is GEO the New SEO? and AI SEO & GEO: The Ultimate Checklist for 2025
SMA Marketing
This channel still has a lot of SEO videos, but it’s transitioning into GEO content. It covers the underrated nitty-gritties of AI search, including competitor research and topic clustering.
Patrick Rice
This is another creator who is gradually heading toward creating GEO content. His GEO masterclass will introduce you to AI search and visibility tools, while explaining what works for LLMs and how you can leverage them. Keep an eye out for his upcoming videos!
Exposure Ninja
Exposure Ninja is an award-winning search marketing agency specialising in SEO and AI Search. They have a range of GEO videos, teaching how it works and why businesses need long-term GEO strategies ((immediately).
Watch: What is AI Search Optimisation (and How To Do It) and How to Rank in ChatGPT and Perplexity
Writesonic
Writesonic helps brands track, act, and win AI search. Their YouTube library covers GEO trends, tools, and best practices through long, detailed videos.
Watch: AI-Driven SEO Mastery and What’s GEO & How to do it?
Vasco SEO Tips
On this channel, Vasco shares technical SEO tips that he uses at his company, Roverfy. He also has curated checklists, mostly for SEO (except for this one: LLM SEO). His USP is his practical videos that give you a demo of how AI tools and platforms work.
Watch: How to do GEO and 5 Proven GEO Tips
Books/Manuals/PDFs
The AI Search Manual by iPullRank
This is a blueprint for securing visibility; it has 20+ chapters explaining how different AI platforms work, content strategy for AI search, measurement techniques for GEO performance, restructuring for AI search, and sustaining visibility.
How to Win in AI Search Guide (Otterly)
Otterly is an AI agency that helps websites get cited on LLMs. Their guide on getting visibility on AI platforms is filled with the theory behind optimization, with actionable tips (on technical and content fronts).
Learn about schema markups, PR optimization, JSON-LD (JavaScript Object Notation for Linked Data) for easier AI processing, and much more.
Semrush GEO Essentials Worksheet
This one is for Semrush subscribers! It’s a no-nonsense Google sheet with a checklist to optimize for AI on Semrush. From identifying keywords and tracking your visibility to auditing your brand’s AI search performance — this worksheet takes you through every step in detail.
Podcasts
Generative Engine Optimization in the AI Era: Decoding SEO 2.0
In this podcast, Guy and Gail Goole have bite-sized episodes where they discuss how AI is changing the marketing industry and how professionals can use AI to reach masses and build authority on LLMs.
Listen: Visibility for Real-World Entrepreneurs and GEO Experts Shaping the Future of Search
Are You Ready for Generative Engine Optimisation (GEO) by Exposure Ninja
This is your alternative to the Exposure Ninja YouTube channel (I’ve spotted the same YouTube titles here). The podcast discusses updates and trends in AI search and gives strategies to brands to increase their visibility.
Listen: Only 2% of SEOs Are Optimising for AI Search (and Why That’s a BIG Mistake) and What is AI Search?
Newsletters
While newsletters won’t “teach” you GEO, here are my favorites that will keep you updated on that front.
Rich Snippets by TTT
I love their reading recommendations (they list many articles on AI). The newsletter almost always has recent news on the state of AI and its impact, and I’ve reached great, SEO-rich content through their emails.
If you’re purely looking for news on AI search, sign up for this one. I’ve been a subscriber for a year, and their news roundups keep me in touch with AI and SEO trends.
Growth Memo
The recent edition was based on ‘AI Chatbots and SEO,’ and I thought this would be the perfect addition to this guide. It has essays on SEO trends and now, AI research. Subscribe to this one if you want deep dives on AI search trends.
I’ve picked these resources to make your transition into GEO smoother. Since it’s a rapid, exciting force in marketing, it’s essential to choose the right resources to learn from.
I hope this guide helps you discover strategies, tools, or plain advice on how to make your product, service, or business land on AI platforms.
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